Selling an app? Show a screen shot! Want a trendy design? Add a large photographic background. Apart, they are both popular web design approaches that can be used in meaningful ways. Combined, they are a turbocharged element that can deliver an insane sucker punch.
In this example, the photograph not only shows the product, but it shows it in use, in a context that the target audience can 100% relate to. Not only does this say something to the consumer about the app, but about the developers behind it. It’s as though the site is saying to the clients, “We are one of you.” What an effective way of engaging an audience.
Want to soak up some more of Patrick McNeil’s design and development expertise? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of noteworthy websites selected by Patrick McNeil. From trendy to subtle and simple, Patrick highlights the strategies behind effective web design.
If you’re just starting out or you’re ready to take your coding skills to the next level, take advantage of Patrick’s coding classes offered through HOW Design University. Catch a one-week, HTML/CSS Coding Bootcamp or his next round of Coding for Designers courses.