Site of the Day: NFLShop.com

This e-commerce website has an interesting problem. Given that it sells licensed merchandise for every single NFL football team, almost any color palette the site designers selected would unintentionally highlight a specific team. But they came up with a style and palette that manages to house all the brands without focusing on a specific team. This is nothing short of extraordinary, especially since they didn’t take the obvious grayscale route—the design pops.

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.

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