A lot has been asked of designers over the last 10 to 15 years. As interactive design has slowly dominated the design landscape designers have had to retool. We have been asked to embrace technology, to learn to code and fundamentally change the way we think about design. This shift was most vividly identified in what we called the print-to-web transition. In many ways the industry sees the transition as complete, and yet so many designers have been left feeling left behind and uncertain of how to move forward.
This is why I am so excited to be a part of the HOW Interactive Design Conferences this year. We have specifically tailored the events to continue to guide designers into this new era of interactive design. In San Francisco—September 20–22 —the event is focused on User Experience Design. This field is rooted in work that has been around for decades. However, over the last 10 years this type of work has found its way into the heart of web. Web sites, application and online business are being built on research based design approaches and for many traditional designers this is a new way of thinking. Again the line up here has been carefully selected to help guide designers into this field and immerse them in solid methods that will help you make this transition.
In Boston—November 5–7— we will focus on the merging of technology and design. Merging these two in practice is no easy task. The lineup has been carefully crafted to be practical and actionable. When you return to work you will be armed with new tools, concepts and guiding principles that will change the way you approach your work and solve interactive design problems.
There is so much to learn, and so many opportunities to do so. I feel confident and excited that the unique blend of traditional design perspectives and modern UX and Interactive design methods at HIDC will help you grow and move forward as a designer. I genuinely hope to see you at one of these events as we guide designers into this exciting field.
UX Design Research & Architect
See me at the HOW Interactive Design Conference
My books: The Web Designer’s Idea Book series
Read more about me: http://pmcneil.com
Stalk me on Twitter: @DesignMeltdown
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