Site of the Day: preparetoactivate.com

Sometimes it’s helpful to minimize the connection a website has to its technical roots. The style of this site for the Activate web design event feels organic and is richly illustrated. Why do such a thing? I believe the approach can resonate really well with visitors looking for an escape from their digital tethers. In this case, that’s exactly the theme of the event and is perhaps one of the greatest selling points for promoting it.

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