Project Re:Brief Reimagines Great Ad Campaigns for the Web

Digital advertising (including the ubiquitous banner ad and the dreaded popup) turned 18 this year, and the art form has yet to hit its stride. As Project Re:Brief, a Google initiative with matching documentary, says: “digital ads are still being used to simply inform more than they’re being used to connect, engage and entertain.”

With Mad Men still being hot, there’s no better time than the present to rediscover the golden age of advertising. Google partnered up with some Madison Avenue legends to revisit their most iconic ad campaigns. 

One of them, Coke’s Hilltop ad campaign featuring “I’d Like to Buy the World a Coke,” was reimagined as an interactive, customized banner ad that would let you send a free Coke to someone anywhere in the world with a video message of your own. Here’s the original 1971 Coke Hilltop ad created by the McCann Erickson agency:

And here’s the campaigned reimagined for 2012:

The project page also explains the technology used and gives more background on the creatives who made the original campaign. 

You can also see reinvented versions of the Volvo “Drive it Like You Hate it” campaign, Alka-Selzer’s “I Can’t Believe I Ate the Whole Thing” and AVIS’s “We Try Harder.”

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