One thing I really love about the web is that nothing is sacred. At any time, a product can come along that displaces others before it. We see it all the time: a newcomer shows up with a new twist on an old idea and captures the attention of the market.
This promotional website is for a product that falls into an overpopulated category (online help desk services), and yet, it has its own subtle twists on the idea. More important, the company focused on embracing the niche as it stands today. And you cannot run a help system like this without considering social media.
Want to soak up some more of Patrick McNeil’s design and development expertise? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of noteworthy websites selected by Patrick McNeil. From trendy to subtle and simple, Patrick highlights the strategies behind effective web design.
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