It’s always interesting to me to see how similar products are marketed to different audiences. This product (web hosting) is technical in nature, but it’s not presented that way to the intended audience of restaurant owners. Instead, the focus is on why this product is perfect for restaurants. It draws the restaurant owner in with language and images that mean something to them rather than blathering on about the nuts and bolts of web hosting. It’s a great example of a well-thought-out and carefully pitched product.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.