Site of the Day:

Knowing your audience is a huge help in establishing a believable connection to them. That connection can take the form of a powerful business tool: This new hosting service has yet to launch, but the coming soon page connects them to a very distinct audience. Ruby Bots successfully attracts web-savvy, design-aware people who are in love with the Ruby programming language. They know their audience, and it shows.  

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.