You just have to visit today’s Site of the Day to get the full effect. (Go on; I’ll wait.) This example of awesome website design primarily relies on a bit of a gimmick: The background color changes as you move the mouse. On one level, this is annoying. On another, it somehow sucks you in. It gets you fiddling with the page. And along the way you find yourself reading the text. At the end of the experience, you know a bit about designer Shaun Lind, and you can’t help but wonder at the code behind this simple interaction. (If you’re just annoyed, I suspect you’re outside the site’s intended audience.) I’m amazed that a simple design element can be so polarizing, either drawing visitors in or driving them away. This might seem counterintuitive, but I believe filtering out those folks early is probably a good thing. Besides, the site is Lind’s personal landing page; we should all have this much fun in creating our own websites.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.
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