Perhaps it’s my personal taste, but I find that the best portfolios are the ones that aren’t trying too hard. Sites like this one for Buck Ross, a sports-video production studio, perfectly demonstrate the kind of restraint I admire. The design is amazingly clean, easy to use and clearly presents the content. As a result, the site makes a powerful statement about the quality of work this agency does. And the simple, non-gimmicky presentation especially stands out because creative agency websites are typically dumping grounds for all kinds of crazy ideas. Consider the impact of a site like this that demonstrates they can clearly communicate and produce beautiful work.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.