Site of the Day: website homepage

Occasionally, I’m at a loss for words in describing a Site of the Day pick. This is one of those times. Not because there isn’t anything to love about this website design (a creative site for a copywriter), but actually because I love it so much. This landing screen leads to other, far richer content—but this creative approach is not without risk. If your website’s homepage doesn’t hook people from the get-go, they’ll leave—likely without any idea about your product, your service or your brand. Fortunately, the single sentence you read here is extremely compelling and clearly crafted to suck you in. It worked for me: I’ll say this is perhaps the best web presence I’ve seen for a copywriter.

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.