Site of the Day:

The Ordinary restaurant website design

If you lead a brand called The Ordinary, and your goal is to sell customers on the unusual, it seems that having a, well, ordinary website would be a massive mistake. On the other hand, if your restaurant’s website is too atypical or goes to far into the highly conceptual realm, it might be impossible for potential customers to use. strikes a balance between bending the rules and following conventions. This amazing restaurant website is simple to use, and easy to navigate. And yet it clearly conveys a unique experience that vividly connects with the restaurant’s mission.

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.

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