If you lead a brand called The Ordinary, and your goal is to sell customers on the unusual, it seems that having a, well, ordinary website would be a massive mistake. On the other hand, if your restaurant’s website is too atypical or goes to far into the highly conceptual realm, it might be impossible for potential customers to use. EatTheOrdinary.com strikes a balance between bending the rules and following conventions. This amazing restaurant website is simple to use, and easy to navigate. And yet it clearly conveys a unique experience that vividly connects with the restaurant’s mission.
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