Site of the Day:

Iconify website homepage

I’ve often pointed out that me-too types of services face a real struggle. And that’s exactly what Iconify is: yet another portfolio service. As you may suspect, I’ve selected Iconify as a Site of the Day for a reason. Iconify’s marketers clearly understand that they’re competing in a crowded space, so their website addresses this point head-on and focuses on the most critical selling aspect of their service: They take your portfolio and turn it into a marketing machine. This is the reason you’d use this portfolio service instead of (or in addition to) all the competing portfolio sites out there. The wicked beautiful design of the sign-up page is such a tease, yet gorgeous in its style, that you can’t help but want to try it out.

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.

Got a great web design project you want to show off? Enter the HOW Interactive Design Awards, now through November 14.