Site of the Day:

It's Different Now homepage

I really love it when a design walks the delicate balance between working inside the accepted norms and creating a unique experience. This little gem has its roots in tradition. We have the logo at the top left, the page scrolls vertically, and secondary links are in the top right—all of which are common practices. This is offset by a main navigation system that is shifted to the side and a content structure that doesn’t fit into a boilerplate template. The design is easy to use, and it clearly communicates the site’s purpose.

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