Site of the Day: KendoUI.com

The fundamental brilliance of the Kendo UI site is worth imitating. The website exists to promote and sell a product, and the navigation does just that. Like many other designers, I often rely on a single primary navigation area that includes links to everything: sales, promotion, membership options, about info and so on. But why should they all be in one place? Many secondary elements are less prominent and grouped together, because those in need of the info will hunt until they find it. And it isn’t as if anything in this example is hard to find—the logical groupings actually make it easier.

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