Site of the Day: website homepage

As someone who looks at an epic number of websites, I’m almost inevitably drawn to examples where the web designer tossed aside normal expectations and just made something awesome. Often, the “awesome for awesome’s sake” approach falls flat, so it’s risky. But when it works … man, does it work. This gorgeously delicious site is beautiful, simple and incredibly effective. Granted, it’s a teaser for a new product (a web development tool), but I hope the full promotional website will continue pushing the envelope instead of resorting to a standard sales-pitch template.

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.