The most obvious element on this single-page website design is the use of a blurred background image to dominate the page. The huge full-bleed image isn’t a new web design technique, although the out-of-focus approach is a new twist that’s popular right now. And although I love the style of this web page, I want to focus your attention on something less design-oriented. Note that this “coming soon” landing page (for an adventure bike outfitter) not only allows you to sign up for e-mails—it tells you what the heck the business is. How many landing pages like this have you seen where you have no idea what the website is for? So by all means make your landing pages beautiful—just don’t forget to tell us what the site is all about!
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.