As a user and huge fan of MailChimp I find it hard to imagine a service that entices me to change platforms. Naturally, when I first landed on the Sendy site I was a bit skeptical. Clearly they must recognize the uphill battle they are fighting, because the most prominent thing on the website homepage is a clear and powerful value proposition: “Send newsletters, 100x cheaper.” Understanding what you’re up against and smacking it in the face with a clear feature that sets you apart is a brilliant marketing approach. And by the way, the site is also beautifully designed and rather effective at completing the sales pitch.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.