A (Digital) Album Cover Design Approach

One of the most important things a band can do from a marketing standpoint is to beat their brand and image into your brain. In the old days, this was accomplished through album covers and gig posters. But music marketing has transitioned to digital and social media, and in my view, a band could not be better served than by having a clean website that focuses squarely on reinforcing the brand.

Velvet Supernova website homepage

This single-page website for the Baltic rock band The Velvet Supernova resembles an album cover; scroll down from the group photo at the top of the homepage, and you’ll get a show lineup, profiles of the members, song lyrics and audio and, finally, social media links. It’s clean, simple and definitive.

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