In so many ways, most retail companies have struggled to keep up with the web. As a result, their promotional websites and especially e-mail consumer marketing reflect their print advertising roots. With a few retailers and fashion brands, though, you find examples not only of current web design practices, but downright progressive thinking. Such is the case on this Tommy Hilfiger microsite. This one-page beauty puts a new interactive spin on the idea of a catalog. This approach is exciting, because it showcases a large number of products beyond the typical e-commerce realm, yet without leaning on traditional print-oriented design techniques.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.