This website to promote an event for creative professionals in New York City demonstrates a pattern that has become incredibly popular: It’s centered. Everything revolves around a central axis. For so long, it was the norm among many web designers to give their sites a strong vertical focus—which is odd, given that desktop monitors are bigger and wider than ever. (That approach leaves a lot of that stuff clients hate and designers love: white space.) Conceptually, though, I’m digging the new centered design approach. It creates a flow for the content that guides users through step by step. As a designer, you should love this approach, as it allows you to craft a narrative through the design. But there’s a much more fundamental reason why centering a web design makes sense: We know it as responsive design. A single, center-aligned column of content is exponentially easier to adapt for various screen sizes. (And when you visit the site, check out the charming little animated illustrations sprinkled throughout.)
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.