Site of the Day: wuhutravel.com

‘Coming Soon’ pages are usually thrown together quickly and lack a certain level of innovation. Which kind of makes sense, because this kind of web page is meant to be temporary; why spend much time on designing something clever? However, the prelaunch promotion of a web-based product or service (like this new travel website), especially if it is going to take a while to get launched, can be critical to launching with a bang. This Site of the Day is a Coming Soon page like none other I’ve seen, and frankly it sets the bar extremely high. What’s to love? A horizontal scroll bar that reveals clever copy teasing the new service, a well-defined brand identity and a distinctive typographical style. Enjoy, but don’t be discouraged when yours isn’t nearly as amazing.

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.

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