‘Coming Soon’ pages are usually thrown together quickly and lack a certain level of innovation. Which kind of makes sense, because this kind of web page is meant to be temporary; why spend much time on designing something clever? However, the prelaunch promotion of a web-based product or service (like this new travel website), especially if it is going to take a while to get launched, can be critical to launching with a bang. This Site of the Day is a Coming Soon page like none other I’ve seen, and frankly it sets the bar extremely high. What’s to love? A horizontal scroll bar that reveals clever copy teasing the new service, a well-defined brand identity and a distinctive typographical style. Enjoy, but don’t be discouraged when yours isn’t nearly as amazing.
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