The purpose of this unusual site is to educate people, tell a story and get people to buy into the concept. The site takes you on a guided tour through a thought process, and along the way the design adapts to the content and feels fresh even after you have gone through the majority of the content. I love how they intermixed small interactive elements. This design leverages the best nuggets of the web to create an informative, engaging and successful site.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.