Storytelling Online: A Powerful Design Tool

It is a point I have been harping on for some time now, and this personal wedding site serves as a vivid example, storytelling is one of the next big trends in web design.


For quite some time now the industry has focused on delivering to the point and extremely crystal clear sales pitches. You land on a site, it gives you a  vivid image of the product, along with a 8 to 10 words that sum it up, all this is topped off with clear calls to action. It is a recipe that won’t soon go away. In many other situations though there is a draw towards a drawn out story telling tactic that draws the viewer in much more slowly. Though this is a personal site that doesn’t fit into a commercial context the idea is perfectly demonstrated, making this a rather inspiring site to dissect.

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