Storytelling Online: A Powerful Design Tool

It is a point I have been harping on for some time now, and this personal wedding site serves as a vivid example, storytelling is one of the next big trends in web design.

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For quite some time now the industry has focused on delivering to the point and extremely crystal clear sales pitches. You land on a site, it gives you a  vivid image of the product, along with a 8 to 10 words that sum it up, all this is topped off with clear calls to action. It is a recipe that won’t soon go away. In many other situations though there is a draw towards a drawn out story telling tactic that draws the viewer in much more slowly. Though this is a personal site that doesn’t fit into a commercial context the idea is perfectly demonstrated, making this a rather inspiring site to dissect.

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