A Simple, Hardworking Web Design

I’m continually amazed at the level of quality we’re seeing in the design of websites that support kickstarter projects. It seems that early crowdfunded projects lacked this kind of cultivation and design savvy. It helps, of course, that the product itself—a solution for conveniently storing your bike lock—is a really brilliant piece of industrial design.

This single-page website design scrolls to offer a look at the product, a video demo, a photo gallery and an order link. The sales pitch is simple and powerful. Not only is this promo website better-designed than other manufacturers in the category, it’s no doubt giving a huge boost to sales.

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.

Want to soak up some more of Patrick McNeil’s design and development expertise? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of noteworthy websites selected by Patrick McNeil. From trendy to subtle and simple, Patrick highlights the strategies behind effective web design.