Site of the Day: The Weather

This site caught my attention quickly thanks to its unusual layout and prominent homepage imagery. While it’s not immediately clear what The Weather agency does, I will say that the compelling photo drew me in to find out more. Such a non-standard approach would normally turn me off, but after using the site, it quickly became clear this is an agency that knows what it’s doing. The site doesn’t blend in and isn’t easily forgotten. You get a clear idea of their style, creative problem-solving skills and high expectations.