Designers tend to get very wrapped up in style, to the point where we forget the true purpose of our craft. This site isn’t about fancy design, cool CSS3 styles or other visuals that dominate the page: The focus is squarely on the product. Of course, the super-polished design makes this possible. Isn’t the true power and purpose of design to communicate and promote some kind of goal? This site makes me want to buy a new watch, and though I feel it’s because the watches themselves are great, I think it’s equally because of the elegant presentation.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.