Green Hat Gin: Vintage Approach to Web Design

Green Hat Gin website homepage

In many ways being a graphic designer is all about tapping into the rich history of styles, patterns and work of all the designers that came before us. One way to take this historical approach to web design is to imitate print design style. In reviewing hundreds of websites, I’ve seen a many that replicate the look and feel of a newspaper with varying degrees of success. This website design example, a promotional website for Green Hat Gin, is another in this line of creative direction, and I really love the results. The designers have merged modern approaches with the thematic design in such a way that it feels fresh and modern, while referencing time period that clearly pre-dates the internet.

Need more design inspiration? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of stellar websites selected by Patrick McNeil.

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