Web Design Techniques: Progressive Reduction

Progressively simplifying your website design as a visitor returns many times is an ingenious idea—and likely one few of us have ever considered. In a nutshell, this web design strategy takes note of user actions and patterns, and changes the experience as visitors gain more familiarity with the website. Too often, website creators design for the “power user”—ignoring the needs of less sophisticated visitors who need a little more hand-holding the first time they navigate a site.

This article on the LayerVault blog presents the technique of progressive reduction in user experience design and shows you several examples of the approach in action.

progressive reduction

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