Web Trends: Storytelling in Web Design

A pattern that I comment on from time to time is how web design has shifted from static content to more of a narrative. At times design takes on a storytelling approach. This one page marketing element from Ogilvy turns the idea into a full on story. It’s really hard not to enjoy the approach. Instead of randomly browsing around a site’s content, you are compelled to take it a step at a time. It’s amazing how much more of the content I took on compared to a typical multi-page site–where each bit of content stands on its own.

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