Web Trends: Super Smooth eCommerce Design

Though this site for Active Skin doesn’t exactly sell a product I am interested in, I have to say I am entranced by the design of the site. It has lovely colors, an interesting and atypical layout, nice typography and a fantastic sense of order. As an added bonus, it’s fully responsive and sizes to fit any screen. The site does so much so well, and yet there is one thing it leaves out that makes it even better: note the lack of lame stock photos. Scroll down to their blog and you will notice the images used for the blog posts look and feel a bit more like the typical stock photo that might fall into this category. Fortunately, the main site doesn’t use stock photos as a crutch and instead works type and color combinations to the max.



Want to soak up some more of Patrick McNeil’s design and development expertise? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of noteworthy websites selected by Patrick McNeil. From trendy to subtle and simple, Patrick highlights the strategies behind effective web design. 

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