Web Trends: Unconventional Design that Works

What if your designer proposed that the first thing on every screen would be a beautiful photograph that loosely connects to the content. There would be no navigation, no logo, no tagline, no portfolio, no peoplejust compelling digital photography that roughly connects with the topic. You would likely laugh and disregard them, and I would most likely join you. But this is just what we find on the Little Co. website. It breaks with convention and displays a rather risky pattern. While it’s risky, it works really well. Perhaps this implies that the agency itself is different from other similar shops. In a crowded space this is a beautiful way to stand out. I applaud them for going a risky routeand even more so for pulling it off.

Little Co. takes a risk with minimalist design and digital photography as unconventional design.


Want to soak up some more of Patrick McNeil’s design and development expertise? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of noteworthy websites selected by Patrick McNeil. From trendy to subtle and simple, Patrick highlights the strategies behind effective web design. 

Learn to code fast with Patrick McNeil's coding bootcamp!If you’re just starting out or you’re ready to take your coding skills to the next level, take advantage of Patrick’s coding classes offered through HOW Design University. Catch a one-week, HTML/CSS Coding Bootcamp  or his next round of Coding for Designers courses.