What if your designer proposed that the first thing on every screen would be a beautiful photograph that loosely connects to the content. There would be no navigation, no logo, no tagline, no portfolio, no people…just compelling digital photography that roughly connects with the topic. You would likely laugh and disregard them, and I would most likely join you. But this is just what we find on the Little Co. website. It breaks with convention and displays a rather risky pattern. While it’s risky, it works really well. Perhaps this implies that the agency itself is different from other similar shops. In a crowded space this is a beautiful way to stand out. I applaud them for going a risky route…and even more so for pulling it off.
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