Web Trends: When Flat Design Doesn’t Fall Flat

Sure, the flat design trend is all the rage. And, admittedly, it’s an appealing style that’s hard not to enjoy. This trend is highly flexible and it works well in a responsive world. The only problem is that many “flat” sites start to look the same.

So how do you use the flat trend, but avoid falling too flat and blending in with the ever growing herd? Well, today’s site strikes the right balance with subtle gradients, illustrations that have depth, thematic design elements and a touch of texture. On the whole, the site fits the flat design pattern. But by not adhering to the trend too strictly and weaving in other design styles a hybrid style emerges and makes a mark. This site clearly has a distinct flavor that fits the current design styles while feeling fresh and memorable.


Want to soak up some more of Patrick McNeil’s design and development expertise? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of noteworthy websites selected by Patrick McNeil. From trendy to subtle and simple, Patrick highlights the strategies behind effective web design. 

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