Weduary.com is a great example of serving a niche market without resorting to cliches. The site focuses on the product and its awesome functionality—not on stock photos of weddings and brides. Yeah, I could stand to see a prominent visual demonstration of the product, but it’s at least a relief not to be bombarded with bridal photos. The design clearly plays into a visual style appealing to people planning weddings. If you’re a bride-to-be and you land on this site, you expect immediately that style, beauty and ease of use are important features of this app.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.