When your website concept is simple, it can work really well to support it with bold visuals. The design of this site is certainly eye-catching and compels you to at least give it a go. (It took a while to figure out the purpose of this website. Is it supposed to make you feel good or feel bad about your weight? In the end, I figured out it’s a promotional tool for a company that makes scales.)
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.