Site of the Day: Whitepagehq.com

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Typically, websites that sell a piece of software, be it online or installed on your computer, will typically show you a bunch of screen shots that demonstrate how the app works. This “coming soon” promo site for WhitePage, a project-management tool that’s still in development, uses text to communicate its purpose and a background photo to show it in context. But that partially closed laptop gives just a tease of what the tool looks like. I imagine this was met with some resistance. But the site is a great example of how to draw visitors in with a little mystery. The sneak peek we get makes the app look slick and clean, and it makes me want to sign up to learn more.

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.

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