I’m currently teaching an intro course to the field of graphic design (in addition to my HOW University online web design workshop), so my attention at the moment is sharply focused on the basics. In this example of great website design (for a nonprofit that promotes clean water efforts), I couldn’t help but notice the way the site dramatically uses a strong hierarchy in the content. Through extreme scaling of text, the web designers achieve a level of order that is powerful. Website users are notorious for their short attention spans, and this design approach helps them rapidly consume the page. This website design is a great example of how to use scale and hierarchy in web design, and a potent formula for building content-driven websites.
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