Wistia: A Clever Website Design with Gravity Effects

Wistia website homepage

In my years of reviewing website designs, I’ve seen a variety of plugins for adding gravity to a site—you know, to make graphic elements fall from the top of the page to the bottom. Typically, the demos for these “gravity” plugins show things falling apart. (Case in point: I ran across this plugin the other day.) Most often this sort of thing is cool in an “Oh that’s neat-o” kind of way, but seldom do I see a use for it. I’m not sure whether the designers/developers behind the website for video provider Wistia used a gravity plugin. Rather, they might have created an animation that happens when the home page loads. But the simple effect of dropping colored boxes to the bottom of the screen snapped me to attention. It’s different, unexpected—and on the web, different and unexpected produce powerful results.

Need more design inspiration? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of stellar websites selected by Patrick McNeil.

Want help creating feature-worthy website designs? With a Web Design Critique from Design Critique Services, we’ll connect you with Patrick McNeil for a high-level review where you can get feedback on your website design project. You’ll get strategic advice on how you can improve your work. Who knows? Perhaps your finished website will be featured as a Site of the Day.

COMMENT