Site of the Day: Woodtype.org

woodtype.org letterpress website design

Ever sit down in a bar and find yourself next to someone you’re more than happy to meet purely by chance? Well, Grace and I were lucky enough to meet Jim and Bill, two of the guys behind Woodtype.org, at HOW Design Live that way last month. Before too long, I pulled up their site on my iPad and knew I had to feature it as a Site of the Day. It’s gorgeous and well worthy of the attention, but there’s also a backstory Jim and Bill shared with us that makes the site even more remarkable.

For a site that represents a huge collection of letterpress type, the obvious approach would be to make the site full of crazy type. Instead they took a more traditional approach and made the wood type a supporting element rather than an overarching theme. In the development process, they realized they needed the site to communicate more than just “we love wood type”—the site had to entice people to visit. The final site does clearly show you they’re all about woodtype, but they also make a very convincing play for why you should visit the museum. It took real vision to see beyond the obvious solution. Well done, guys!

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