WordPress revealed WordAds today, a partnership with Federated Media to serve up high-quality ads for select blogs. The venerable blogging platform and CMS—which powers websites from CNN.com to, well, us—is taking on Google’s AdSense, which has an eight-year head start. WordPress announced the news in a decidedly “game on” way:
We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense.
WordAds won’t be available to just anyone. To apply for the program, your blog has to be public, with a custom domain, and the selection will be “based on level of traffic and engagement, type of content, and language used.” Learn more about WordAds here.