Some sites are intended to be more of an experience than an information source. This site for Volvo sells you on the car, but not by giving you photos, specs and rosters of who uses the product. Instead you experience where this auto can theoretically take you (if you’ve got lot of money, of course). All in all, it’s a very creative approach to selling a product and a nice departure from standard auto websites.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.