While I selected this as a Site of the Day because of its overall quality, I want to focus on a single element of the site that I appreciate. Notice how the illustration of the bottle in the main banner area breaks the border of its container? By breaking the container in a single place, it drives the visual priority of that central element and focuses the user’s attention on the product. I love how small details like this can work to the designer’s advantage.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.