There’s so much I love about this site. For starters, the site feels fresh when many e-commerce websites feel stale. I also love all of the attention to detail—the way many elements break out of their containers makes it visually interesting and really unifies the design. Overall, it’s a really awesome example of niche design with a super clean structure.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.