How to Survive as a Freelance Designer

November 17, 2009
4pm ET/1pm PT

Presented by Jeff Fisher

Living—and loving—life as a creative solopreneur is an act of balance: Not enough work and you're in panic mode; too much and you're working 24/7. Take advantage of your freedom and you're not accessible to clients; chain yourself to your desk and you're a slave to them. With that in mind, logo-design guru Jeff Fisher will share a collection of tips gleaned from his 30-year career as an agency of one. You'll learn about:

• Positioning as a means of commanding respect among clients and potential clients
• Marketing as a way of life, not just a task on your to-do list
• working effectively from wherever you happen to be—at the neighborhood coffee shop, the beach, a villa in Italy...

About the presenter:

Jeff Fisher, author of Identity Crisis! (HOW Books, 2007), is the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives. A 30-year design veteran, he has been honored with over 600 regional, national and international design awards and is featured in over 100 books about logos, the design business, and small business marketing. His first book, The Savvy Designer's Guide to Success was released in 2004 and has been reissued as a PDF on CD. Fisher is currently writing a new volume, with the working title of Logo•Type, on the topic of typography in identity design.

Register now for Recession-Proof Salary Negotiation Skills


Creative Freelancer Fall Series:

Controlling the Money Conversation with Clients

Four Webcasts Presented by:  Ilise Benun of Marketing Mentor

Price:  $125 for the series of four webcasts (savings of $71)
7:00 PM Eastern / 4:00 PM Pacific Time

Talking to clients about money can be one of the hardest topics for freelancers to tackle. But the process will go smoothly once you learn to take control. The four upcoming Creative Freelancer webcasts address every aspect of the money conversation, from targeting clients all the way through closing the sale. Get the overall picture and a discounted rate when you sign up for the four webcast package. Or target the specific information you need most and sign up for each webcast individually.

MORE INFORMATION/REGISTER NOW

For information and registration for the individual webcasts, click on the links below:

Finding and Reaching the Right Prospects - Recorded Webcast

$49
If you want to make big bucks, you must specialize in a target market (or two) and maybe you've even chosen a couple on which to focus. You will learn:

• How to locate your prospects
• Get their contact information without spending a lot of money
• Effectively reach out to them

Determining the Client's Budget Before You Start - Recorded Webcast

$49

Learn how to:

• Avoid client sticker shock
• Find out what numbers are in their heads before you spend a single minute writing a proposal
• Find the clients that fit your comfort level

November 10 - Presenting Killer Proposals

7:00 PM Eastern / 4:00 PM Pacific Time
1 hour webinar for $49

A proposal is the document that leads clients to the right decision: to hire you. You will learn:

• Exactly what a proposal is
• How you can use the document
• How to manage the proposal process

December 2 - Confidently Closing the Sale

7:00 PM Eastern / 4:00 PM Pacific Time
1 hour webinar for $49

Don't drop the ball when closing the sale. You will learn:

• What to say—and how to say it—at that crucial moment when a client is ready to make a decision
• When it's best to say no to a project
• Real-world techniques for saying no without losing the client forever

Miss a previous HOW session?

Learn to flex your creative muscles and develop a satisfying design career with previous one-hour HOW webinars. Listen any time, at your convenience—on demand!

See all previous HOW webcasts.

Upcoming HOW DesignCasts

Bring Your Best Ideas to Life
Presented by Scott Belsky   
December 10, 2009

Using Simple Research to Develop Your Best Design Ideas   
Presented by Jen & Ken Visocky O’Grady   
January 14, 2010

 

Free Sponsored Webcasts

HOW occasionally partners with industry experts to offer FREE educational sessions.

THE SIMPLE: Visual trends that cut through the clutter—Sponsored by Getty

Getty shares its proprietary visual research to unveil current cultural and design trends that can help shape your best work. View the FREE webcast now:

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