Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

Embrace Embossing with Neenah and Euclid

On top of textured paper, embossing adds more texture, more feeling, and more impact. Neenah Paper explains why foil stamping is great and embossing is boss, especially on their new leather-inspired line of textured paper.

A team discusses the four Ps of marketing.

Four Ps of Marketing (Plus Three More Ps)

Ilise Benun, founder of, breaks down the four Ps of marketing. From her years of experience, she's added three more Ps designed to even further enhance marketing for freelancers, designers, and entrepreneur.