HOW Promotion & Marketing Design Awards




Already Entered? You can manage an existing entry HERE.

Deadline: April 27, 2018
HOW’s longest running competition wants to celebrate your original recipe for outstanding promo-driven design. If you inform, persuade and fill a need each time you flex your creative muscle, this is the competition for you! Whether you’ve created a great design for a client, a friend or for the benefit of your own brand, we want to see it.How to Enter
Our easy-to-follow PDF is filled with all of the information, deadlines and tips you need to know about before you enter. Download our PDF, create your login and show us your best design!

What to Enter


  • Client Promotions
  • Designer Self-Promotion
  • Personal Promotions

  • Pro-bono Promotions
  • Student Promotions
  • Miscellaneous Promotions

Best of Show

  • wins a free Big Ticket registration to HOW Design Live 2019 (up to a $2,295 value)
  • is invited to take part in a main-stage trophy presentation at HOW Design Live
  • gets a lunch date with a HOW Design Live speaker of their choice*
    (*pending speaker availability)
  • is invited to attend the official Speaker Reception with industry movers and shakers at HOW Design Live (one individual from the winning team plus one guest will be permitted)
    • Past attendees of the exclusive Speaker Reception include Seymour Chwast, Debbie Millman, Chip Kidd, Brian Collins, Kelli Anderson, Jonathan Hoefler, Tosh Hall, Jeff Greenspan
  • scores attention as featured projects on
  • plus—the Best of Show and Outstanding Achievement winners get special on-site recognition at HOW Design Live before thousands of designers, art directors and decision-makers!

All winners

  • will see their work published in The Best of Design (formerly 365 Days of Design Inspiration), a hardcover book from HOW showcasing the best from today’s leading art directors, studios and creative professionals.
  • get a $500 discount on HOW Design Live 2019 Big Ticket registrations
  • enjoy a $200 discount on 2-Day passes at HOW Design Live 2019
  • receive $100 off the HOW Design Live 2019 student rate (must be enrolled in school at time of registration for this to apply)
  • are announced in a feature article on and featured in an online gallery
  • are formally announced in the HOW eNewsletter
  • are announced via social media
  • receive a unique certificate template, a press release template and a winners badge for use in promoting your win.

Designers, this is the moment you stop wishing and start winning! Enter now, and keep up with our social media for the latest design inspiration!


  • Daniela Garza, creative director at Anagrama
  • Joshua Chen, principal and creative director at Chen Design Associates
  • Mackey Saturday, principal designer at Chermayeff & Geismar & Haviv

“Winning HOW awards has affected my career, our agency’s global reputation and our team of move-the-needle pros. A thumbs-up from HOW equates to a creative greenlight. We find it hugely motivating. Our clients find it validating, too.” –Sonia Greteman, Promotion & Marketing Design Awards Winner


Already Entered? You can manage an existing entry HERE.

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and other design competitions information, sign up for the Design Competition Email.